Contents; Figures; Index; Acknowledgements; 1Introduction; 2Language Ideologies, Linguistic Registers and the Sociolinguistic Landscape of Swahili and English in Tanzania; 3'From the Geneva of Africa': Beauty Pageants, National Culture and Tanzanian Femininity; 4'I Am Very Good at Expressing Myself, Especially in English': The Packaging of Privilege in the Making of Tanzanian Beauty Queens; 5'Education is the Key of Life': Contestants as Schoolgirls in Pursuit of an Escape; 6'Which is Your Favourite Color?' Race and Ethnicity in a Color-Blind Tanzania
7Kutafuta Maisha: 'Looking for a Life' from the Edge of the GlobeAppendix; References
Through micro-analysis of language use, this book chronicles young women's pathways to becoming a Tanzanian beauty queen, offering an original perspective on the intersection of language with globalization, nationalism, and inequality in urban East Africa. This compelling linguistic ethnography considers the real-life effects, both on- and off-stage, of language policy, education, and gender dynamics for the women competing in the pageants. While highlighting many contestants' struggles for escape from poverty and patriarchy, the book also emphasizes their creative strategies - linguistic and