Wild thinking : 25 unconventional ideas to grow your brand and your business / Nick Liddell and Richard Buchanan.
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Liddell, Nick (author.)
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Buchanan, Richard (author.)
- ISBN 9780749498498
- 1 Edition.
- Publicerad: New York : Kogan Page Ltd, [2019]
- Engelska pages cm
Innehållsförteckning
Ämnesord
Stäng
- Who or what is your brand's nemesis? -- What wakes your brand up at 4am? -- Is your role to make people want things or make things people want? -- You can choose between having a great culture and a brilliant strategy : which do you opt for? -- What role does kindness play in your work? -- What's the most offensive word in the world in relation to your brand? -- What kind of higher human need is your brand responding to? friendship? belonging? calm? confidence? love? -- Outside the world of business, where do you look for inspiration? -- What could you eliminate from your business today that you suspect no one would miss? -- Is it more important for your business to be reliable or innovative? -- What would be worse: customers not taking your brand seriously, or finding you boring? -- Do your colleagues see your brand the same way as your customers? -- Which of your brand¿s flaws have you learned to ignore? -- Should parents give children what they need or what they want? -- If your brand took a lie detector test, the most nerve-wracking question would be -- What does the word "quality" mean in the context of your brand? -- You are called in to perform a pre-mortem on your brand : you predict the cause of death will come from -- How often do you embark on projects where you feel real anxiety and uncertainty about the outcome? -- What disappoints you most about your competitors? -- What do customers mistakenly believe about your industry? : what can you do to change that? -- Which other businesses are you secretly a little bit jealous of? -- Does your team operate like an orchestra or an improvisational jazz band? -- You are at a party and overhear someone denigrating marketing as no better than exploitation. how do you feel? -- What's the smallest detail you can think of that makee the biggest difference to how your brand is perceived? -- Do you have enough fun at work? -- Index.
Ämnesord
- Success in business. (LCSH)
- Branding (Marketing) (LCSH)
- Consumer satisfaction. (LCSH)
- Branding (Marketing) (fast)
- Success in business. (fast)
Klassifikation
- HF5386 (LCC)
- 658.4/06 (DDC)
- Qbaab (kssb/8 (machine generated))
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