Generation Y in consumer and labour markets / by Anders Parment.

• Introduction -- Generational cohorts and the emergence of Generation Y -- Generation Y and society: values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers.

Ämnesord

Unga vuxna  (sao)

Konsumenter  (sao)

Ungdomar som konsumenter  (sao)

Åttiotalister  (sao)

Generation Y  -- Economic conditions. (LCSH)

Young adult consumers.  (LCSH)

Generation Y  -- Employment. (LCSH)

Ekonomiska förhållanden  (sao)

Teenage consumers  (LCSH)

Young adults  (LCSH)

Consumers  (LCSH)

Klassifikation

HQ799.5 (LCC)

331.340973 (DDC)

Ohafa (kssb/8 (machine generated))