Southwest Airlines : generating competitive advantage through human resources management / written by Saxena G.

• Texas-based Southwest Airlines was considered the most successful airline company in the US. While the entire US airline industry was reeling under heavy losses following the September 2001 terrorist attacks, Southwest was successful in posting modest profits. Moreover, when the major carriers started laying off thousands of employees, Southwest kept recruiting. Many credited this competitive edge of the company to its founder Herb Kelleher, who had instilled a unique culture of 'fun at workplace'. He strongly believed that a happy workforce was a productive workforce and hence put his employees ahead of even the customers. 

Ämnesord

Employees  -- Attitudes -- Case studies. (LCSH)

Personnel management  -- Case studies. (LCSH)

Work environment  -- Case studies. (LCSH)

Institutionsnamn

Southwest Airlines Co. -- Case studies.