The franchise era : managing media in the digital economy / edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
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Fleury, James (redaktör/utgivare)
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Hartzheim, Bryan Hikari (redaktör/utgivare)
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Mamber, Stephen (redaktör/utgivare)
- ISBN 9781474419222
- Publicerad: Edinburgh : Edinburgh University Press, [2019]
- Engelska xvi, 317 pages
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Serie: Traditions in American cinema
Ämnesord
Stäng
Ämnesord
- Mass media and culture. (LCSH)
- Streaming technology (Telecommunications) (LCSH)
- Mass media -- Management. (LCSH)
- Mass media -- Marketing. (LCSH)
- Digital media -- Social aspects. (LCSH)
- Internet -- Social aspects. (LCSH)
- Motion pictures -- Marketing. (LCSH)
- Television -- Marketing. (LCSH)
- Video games -- Marketing. (LCSH)
- Ekonomi (sfit)
- Marknadsföring (sfit)
- Digitala medier (sfit)
Indexterm och SAB-rubrik
- Franchising
- Advertising for films
- Digital media and the cinema
Klassifikation
- P96.M34 (LCC)
- 302.23068 (DDC)
- Bs (kssb/8 (machine generated))
Inställningar
Hjälp
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