Digital strategies in a global market : navigating the fourth industrial revolution / Natalia Konina, editor.
-
Konina, Natalia (redaktör/utgivare)
- ISBN 9783030582661
- This Palgrave Macmilan imprint is published by the registered company Springer Nature Switzerland AG.
- Publicerad: [Basingstoke] : Palgrave Macmillan, [2021]
- Engelska xxvi, 280 pages
Sammanfattning
Ämnesord
Stäng
- This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing companies strategies in digital environment, management and business transformation, corporate governance, the digital single market, digital aspects of oil and gas, retail, hotel, FMCG and agri-business. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets. Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
Ämnesord
- Kunskapshantering (sao)
- Ledningsinformationssystem (sao)
- Databehandling (sao)
- Elektronisk databehandling (sao)
- Multinationella företag (sao)
- Strategisk planering (sao)
- Företagsledning (sao)
- Management information systems. (LCSH)
- Digital media. (LCSH)
- Strategic planning. (LCSH)
- International business enterprises -- Management. (LCSH)
- International business enterprises -- Management -- Data processing. (LCSH)
- Digital media. (fast)
- Management information systems. (fast)
- Strategic planning. (fast)
- International business enterprises -- Management. (fast)
- International business enterprises -- Management -- Data processing. (fast)
- Management information systems (LCSH)
- International business enterprises (LCSH)
- Management (LCSH)
- Knowledge management (LCSH)
- Electronic data processing (LCSH)
- Strategic planning (LCSH)
- Data processing (LCSH)
Genre
- Analys och tolkning (saogf)
Indexterm och SAB-rubrik
- Qb Företagsekonomi
Klassifikation
- HD45 (LCC)
- 658.05 (DDC)
- Qb (kssb/8)
Inställningar
Hjälp
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