Social media marketing / Tracy L. Tuten & Michael R. Solomon.

• SECTION I: FOUNDATIONS OF SOCIAL MEDIA MARKETING 1 The Horizontal Revolution -- 2: Social Media Marketing Strategy -- 3: Social Consumers -- 4: Network Structure and group influence in social media -- SECTION II: THE FOUR ZONES OF SOCIAL MEDIA 5: Social Communities -- 6: Social Publishing -- 7: Social Entertainment -- 8: Social Commerce -- SECTION III: SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT 9: Social Media for Consumer Insight -- 10: Social Media Metrics..

Ämnesord

Internetreklam  (sao)

Marknadsföring via internet  (sao)

Sociala nätverk online  (sao)

Sociala medier  (sao)

Internet marketing  (LCSH)

Social media  (LCSH)

Internet advertising  (LCSH)

Online social networks  (LCSH)

Indexterm och SAB-rubrik

internet

Internet advertising.

Internet marketing.

Online social networks.

Social media.

Social media marketing

Klassifikation

658.872 (DDC)

65.5 (z)

Qbln (kssb/8 (machine generated))