Consumer confidence in financial services after the crunch [Elektronisk resurs] : New Theories and Insights.

• Cover; CONTENTS - 2; Editorial advisory board; Guest editorial; New insights into consumer confidence in financial services; Measuring the financial capability of investors; Financial services and consumer protection after the crisis; Understanding the consumption process through in-branch and e-mortgage service channels; Generic technology-based service quality dimensions in banking; Banking without the banks; Call for papers; CONTENTS - 3; On the role of SMS for transaction confirmation with IVR telephone banking; Bank service quality: comparing Canadian and Tunisian customer perceptions. 
• Modelling customer loyalty in financial services. 

• A unique ebook which evaluates and reassess the marketing strategy of banks in an era of unprecedented economic downturn 

Ämnesord

Bank marketing -- Periodicals. 

Bank marketing. 

Economic stabilization. 

Market segmentation. 

Genre

Electronic books.  (LCSH)

Klassifikation

HG1616.M3 .I57 2011 (LCC)

332.1 (DDC)

Qaeb (kssb/8 (machine generated))