Social media [Elektronisk resurs] usage and impact / edited by Hana S. Noor Al-Deen and John Allen Hendricks.

• Contents; Figures and Tables; Foreword; Preface; Acknowledgments; Part I. SOCIAL MEDIA AND SOCIAL NETWORKING; Chapter One. Facebook: How College Students Work It; Chapter Two. Social Media and Persuasion: Crowdsourcing Arguments on Digital Networks; Chapter Three. The Trivial Pursuits of Mass Audiences Using Social Media: A Content Analysis of Facebook Wall Posts by Fans of Top-Trending Television Programs; Part II. SOCIAL MEDIA AND EDUCATION; Chapter Four. Social Media in Education: Effects of Personalization and Interactivity on Engagement and Collaboration. 
• Chapter Five. You Can't Go Back Now: Incorporating "Disruptive" Technologies in the Large Lecture HallChapter Six. Tweeting 101: Twitter and the College Classroom; Chapter Seven. Cultivating a Community of Learners: The Potential Challenges of Social Media in Higher Education; Part III. SOCIAL MEDIA AND STRATEGIC COMMUNICATION; Chapter Eight. Attitudes and Perceptions about Social Media Among College Students and Professionals Involved and Not Involved in Strategic Communications; Chapter Nine. Beyond the Press Release: Social Media as a Tool for Consumer Engagement. 
• Chapter Ten. Marketing and Branding in Online Social Media Environments: Examining Social Media Adoption by the Top 100 Global BrandsPart IV. SOCIAL MEDIA AND POLITICS; Chapter Eleven. Social Media and the Millennial Generation in the 2010 Midterm Election; Chapter Twelve. Social Media and Youth Activism; Chapter Thirteen. Black Youth, Social Media, and the 2008 Presidential Election; Part V. SOCIAL MEDIA AND LEGAL/ETHICAL ISSUES; Chapter Fourteen. Legal Pitfalls of Social Media Usage; Chapter Fifteen. The Realm of the Expected: Redefining the Public and Private Spheres in Social Media. 
• Chapter Sixteen. Tweets, Blogs, Facebook and the Ethics of 21st-Century Communication TechnologyIndex; About the Editors; About the Contributors. 

• Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media. 

Ämnesord

Sociala medier  (sao)

Sociala nätverk online  (sao)

Digitala medier  (sao)

Digital communication -- Social aspects. 

Internet -- Social aspects. 

Online social networks. 

Social media. 

Social media  (LCSH)

Digital media  (LCSH)

Online social networks  (LCSH)

Genre

Electronic books.  (LCSH)

Klassifikation

HM742 .S6286 2012 (LCC)

302.231 (DDC)

Bs (kssb/8 (machine generated))