A Narrative Approach to Business Growth [Elektronisk resurs]

• Cover; Copyright; Contents; Foreword; Acknowledgments; 1: Toward a narrative dynamic conceptualization; 2: Toward implies from; 3: Weaving narrative bits and pieces; 4: To begin the business growth narrative; 5: Involvement in merger activities; 6: Building a brand portfolio; 7: Hilding Anders for sale; 8: Pattern, plot and narrative rationality; Notes; References; Index. 

• Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of entrepreneurship activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business. The book aims to open up previously marginalized perspectives in research on growth through this incorporation of storytelling - one of the most fundamental features of human life. Thus, the concepts of business gro 

Ämnesord

Corporations -- Growth. 

Corporations. 

Management. 

Genre

Electronic books.  (LCSH)

Klassifikation

HD2746 .E756 2010 (LCC)

658.406 (DDC)

Qbaab (kssb/8 (machine generated))