Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

• Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice 

Ämnesord

Ekonomisk psykologi  (sao)

Konsumentpsykologi  (sao)

Consumer behavior.  (LCSH)

Economics  -- Psychological aspects. (LCSH)

Choice (Psychology)  -- Economic aspects. (LCSH)

Decision making  -- Psychological aspects. (LCSH)

Choice Behavior  (MeSH)

Decision Making  (MeSH)

Economics, Behavioral  (MeSH)

Consumer Behavior  (MeSH)

Decision making  (shbe)

Economic psychology  (shbe)

Consumer behaviour  (shbe)

Val (psykologi)  -- ekonomiska aspekter (sao)

Consumer behavior  (LCSH)

Economics—Psychological aspects  (LCSH)

Indexterm och SAB-rubrik

Qblbmd Konsumentforskning

Doee Viljeprocessen

Klassifikation

330.56 (UDK)

159.9 (UDK)

330.019 (DDC)

Qblbmd (kssb/8)

Doee (kssb/8)