The Unauthorized Guide to Doing Business the Richard Branson Way [Elektronisk resurs] 10 Secrets of the World's Greatest Brand Builder.

• The Unauthorized Guide to Doing Business the Richard Branson; Contents; Acknowledgements; Richard Branson Revisited …; The Life and Times of Richard Branson; One: Pick on Someone Bigger Than You; Two: Do the Hippy, Hippy Shake; Three: Haggle: Everything's Negotiable; Four: Make Work Fun; Five: Do Right by Your Brand; Six: Smile for the Cameras; Seven: Don't Lead Sheep, Herd Cats; Eight: Move Faster Than a Speeding Bullet; Nine: Size Does Matter; Ten: Never Lose the Common Touch; How to Build a Brand the Richard Branson Way; Last Word; Notes; Index. 

• Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you2. Do 

Ämnesord

Aeronautics, Commercial -- Great Britain -- History. 

Brand name products -- Great Britain. 

Branson, Richard. 

Businessmen -- Great Britain -- Biography. 

Success in business -- Great Britain -- Case studies. 

Virgin Group -- History. 

Genre

Electronic books.  (LCSH)

Klassifikation

HC252.5 .B73 D4 2010 (LCC)

338/.04/092 (DDC)

Qaacc (kssb/8 (machine generated))