Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek.
-
Zackariasson, Peter, 1972- (författare)
-
Dymek, Mikolaj (författare)
- ISBN 9781138812260
- Publicerad: Abingdon, Oxon ; Routledge, 2016
- Engelska vi, 155 s.
Innehållsförteckning
Ämnesord
Stäng
- The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
Ämnesord
- Tv-spel (sao)
- Marknadsföring (sao)
- Datorspelsindustri (sao)
- Video games industry. (LCSH)
- Video games -- Marketing. (LCSH)
- Video games industry. (fast)
- Video games -- Marketing. (fast)
- Marketing (LCSH)
- Video games industry (lcsh)
- Video games (LCSH)
Klassifikation
- HD9993.E452 (LCC)
- 794.8068/8 (DDC)
- Rdcb (kssb/8 (machine generated))
Inställningar
Hjälp
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