Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham.

• "What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover. 

Ämnesord

Application software  -- Development. (LCSH)

Internet games  -- Design. (LCSH)

Internet games  -- Psychological aspects. (LCSH)

Mobile games  -- Design. (LCSH)

Mobile games  -- Psychological aspects. (LCSH)

Social media  -- Marketing. (LCSH)

Web sites  -- Design. (LCSH)

Indexterm och SAB-rubrik

Internet games

Mobile games

Social media marketing

Klassifikation

006.7 (DDC)

Puf (kssb/8 (machine generated))