Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
-
Yarrow, Kit, 1958- (författare)
-
O'Donnell, Jayne (författare)
- ISBN 9780470400913
- 1st ed.
- Publicerad: San Francisco : Jossey-Bass, c2009
- Engelska xx, 250 p.
Innehållsförteckning
Ämnesord
Stäng
- Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
Ämnesord
- Konsumenter (sao)
- Barn som konsumenter (sao)
- Ungdomar som konsumenter (sao)
- Köpvanor (sao)
- Marketing (LCSH)
- Young adult consumers -- Attitudes (LCSH)
- Generation Y -- Attitudes (LCSH)
- Child consumers (LCSH)
- Consumers (LCSH)
- Teenage consumers (LCSH)
- Consumers' preferences (LCSH)
Indexterm och SAB-rubrik
- Qblbmd Konsumentforskning
Klassifikation
- HF5415.332.Y66 (LCC)
- 658.8/340835 (DDC)
- Qblbmd (kssb/8)
Inställningar
Hjälp
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