Picturing medical progress from Pasteur to polio : a history of mass media images and popular attitudes in America / Bert Hansen.

• Medicine in the public eye, then and now -- Before there were medical breakthroughs : diseases and doctors in the pictorial press, 1860-1890 -- How medicine became hot news, 1885 -- Popular enthusiasm for laboratory discoveries, 1885-1895 -- Creating an institutional base for medical research, 1890-1920 -- The mass media make medical history popular -- "And now, a word from our sponsor" : making medical history commercial -- Popular medical history in children's comic books of the 1940s -- Life looks at medicine : magazine photography and the American public -- The meaning of an era.

• Today, pharmaceutical companies, HMOs, insurance carriers, and the health care system in general may often puzzle and frustrate the general public, and even physicians and researchers. By contrast, from the 1880s through the 1950s Americans enthusiastically embraced medicine and its practitioners. This work offers a portrait of an era when the public excitedly anticipated medical progress and research breakthroughs. This study with 130 archival illustrations drawn from newspaper sketches, caricatures, comic books, Hollywood films, and LIFE magazine photography analyzes the relationship between mass media images and popular attitudes. The author considers the impact these representations had on public attitudes and shows how media portrayal and popular support for medical research grew together and reinforced each other. 

Ämnesord

Medicine  -- United States -- History. (LCSH)

Medical innovations  -- United States -- History. (LCSH)

Medical illustration  -- United States -- History. (LCSH)

Health in mass media  -- United States -- History. (LCSH)

Popular culture  -- United States -- History. (LCSH)

History of Medicine  -- United States. (MeSH)

History, 19th Century  -- United States. (MeSH)

History, 20th Century  -- United States. (MeSH)

Mass Media  -- history -- United States. (MeSH)

Public Opinion  -- United States. (MeSH)

Massenmedien.  (swd)

Öffentliche Meinung.  (swd)

Innovation.  (swd)

Medizin.  (swd)

Volkskultur.  (swd)

Medicinhistoria  -- Förenta staterna (sao)

USA.  (swd)

Indexterm och SAB-rubrik

V:k Medicin: historia

Klassifikation

R151 (LCC)

WZ 70 AA1 (NLM)

610 (DDC)

V:k (kssb/8)