Imagined audiences how journalists perceive and pursue the public / Jacob L. Nelson.

• The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

• "The news industry faces profound financial instability and public distrust. Many believe the solution to these ongoing crises is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most important, how aligned are these "imagined" audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to show how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, it examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public. It concludes by drawing on audience studies research to compare journalism's "imagined" audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a time when the connection between the two has grown more important than ever"-- 

Ämnesord

Journalistik  (sao)

Tekniska innovationer  (sao)

Nyhetsförmedling  (sao)

Nyhetsförmedling på internet  (sao)

News audiences  -- United States -- History -- 21st century. (LCSH)

Journalism  -- United States -- History -- 21st century. (LCSH)

Online journalism z United States  -- History -- 21st century. (LCSH)

Journalism  -- Technological innovations. (LCSH)

Journalism.  (fast)

News audiences.  (fast)

Journalism  -- Technological innovations. (fast)

Journalistik  -- historia (sao)

Journalistik online  -- historia (sao)

News Web sites  (LCSH)

Mass media  (LCSH)

Technological innovations  (LCSH)

Journalism  (LCSH)

Förenta staterna  (sao)

United States.  (fast)

2000-talet  (sao)

2000-2099  (fast)

Genre

History.  (fast)

Klassifikation

PN4784.N48 (LCC)

071.3 (DDC)

Bt-qa (kssb/8 (machine generated))