The consumer trap : big business marketing in American life / Michael Dawson.

• Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap.

Ämnesord

Marketing  -- United States. (LCSH)

Marketing  -- United States -- Costs. (LCSH)

Marknadsföring  -- samhällsaspekter

Marknadsföring  -- sociala aspekter (sao)

Klassifikation

HF5415.1 (LCC)

380.1/0973 (DDC)

Qbl (kssb/7)

Oabk (kssb/7)