Web marketing for the music business / Tom Hutchison

• Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.

• "Using Web Marketing for the Music Business you can create a powerful web site that captures your audience, allowing them to see, hear and buy your music." "Market your band using sites such as MySpace, Facebook and Youtube, where you will interact with your fans using viral marketing, blogs, message boards and fan generated content. You will learn to coordinate your offline and online promotions for maximum effect." "Drawing on his vast experience and the knowledge of a whole plethora of industry experts, Hutchison brings you the best marketing advice." "This is the perfect book for do-it-yourself musicians, managers and labels who want to maximize sales and exposure or the industry professional seeking information on new media."--Back cover. 

Ämnesord

Music trade.  (LCSH)

Internet marketing.  (LCSH)

Musikbranschen  (sao)

Marknadsföring via Internet  (sao)

Music  -- marketing channels (shbe)

Internet marketing  (LCSH)

Music trade  (LCSH)

Indexterm och SAB-rubrik

Internet marketing

Klassifikation

ML3790 (LCC)

780.68/8 (DDC)