Beyond Cairo [Elektronisk resurs] US engagement with the Muslim world / Darrell Ezell.

• PART I: DEMYSTIFYING THE COMMUNICATION GAME Engaging the Muslim World Calculating the Cost of Manufactured Fear The New Public Diplomacy Argument PART II: CRUSADING US NATIONAL SECURITY Distorting the Process Marketing the American Brand Shifting the Tide PART III: Reshaping the Communicative Context Considering a Corps of Specialists Towards a Post-secular Communicative Framework.

• Improving America's relations with the Muslim World requires a confident new strategy that exercises cultural awareness and post-secular communication. Beyond Cairo turns the page by recommending the establishment of a U.S. Human Communication Specialist Corps trained to conduct nuanced outreach worldwide. -- The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since president Barack Obama's 2009 'New Beginning' address in Cairo, Egypt. Beyond Cairo examines US diplomacy in the years following this speech and explores Washington's lagging engagement with the Muslim world. This book tackles the problems with public diplomacy as the US has been practicing it and provides a roadmap for the US to re-engage the Muslim world over the coming years. 

Ämnesord

Politics and Government.  (eflch)

United States  -- Foreign relations -- Islamic countries. (LCSH)

Islamic countries  -- Foreign relations -- United States. (LCSH)

Klassifikation

POL (ämneskategori)

327.73017671 (DDC)

Ob (kssb/8 (machine generated))