Branded beauty : how marketing changed the way we look / Mark Tungate

• Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The 5 per cent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.

Ämnesord

Cosmetics industry.  (LCSH)

Branding (Marketing)  (LCSH)

Advertising  -- Cosmetics. (LCSH)

Cosmetics industry  (shbe)

Advertising  (shbe)

Brands  (shbe)

Klassifikation

HD9970.5.C672 (LCC)

381/.4566855 (DDC)

Qim (kssb/8 (machine generated))