This Little Kiddy Went to Market [Elektronisk resurs] The Corporate Capture of Childhood.

• Contents; List of Figures, Tables and Boxes; Acknowledgements; Introduction; Turning Children into Consumers; Turning Play into Business; Branding Childish Identities; Teaching Consumer Values; Turning Schools into Businesses; Making Schools Accountable; Business Campaigns; Made to Order; Dumbing Down Future Citizens; Teaching Corporate Values; Privatising Schools; Turning Schools into Markets; Privatisation Proponents; Controlling Wayward Children; Conclusion; Notes; The Authors; Index. 

• This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in English-speaking nations - such as the UK, North America, Australia and New Zealand - and uncovers the ways in which business coalitions have persuaded governments to turn schools into competing business enterprises wh 

Ämnesord

Business and education. 

Child consumers. 

Corporate power. 

Target marketing. 

Genre

Electronic books.  (LCSH)

Klassifikation

HF5415.32 (LCC)

339.47083 (DDC)

Qaace (kssb/8 (machine generated))