Higher education marketing in Africa : explorations into student choice / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson, editors.

• 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process / Robert Ebo Hinson, Emmanuel Mogaji -- 3: Understanding High School Students' University Choice: Implications for Marketing and Management of Higher Education in Ghana / Clement Adamba -- 4: Delving into Undergraduate students' choice of higher education in Uganda / Godwin Tindyebwa Muhangi -- 5: International and Southern African perspectives on Choice and decision making of young people in Higher Education / Felix Maringe, Otilia Chiramba -- 6: Factors Influencing Students' Choice of a Federal University: A Case Study of a Nigerian Federal University / Samuel Adeyanju, Emmanuel Mogaji, Johnson A. Olusola, Muhammed A. Oyinlola -- 7: Evaluative Criteria for Selection of Higher Education Institutions in Nigeria / Yirakpoa Ikaba, Charles Enyindah -- 8: Factors Influencing Post Graduate Students' University Choice in Nigeria / Adesoga Adefulu, Temitope Farinloye, Emmanuel Mogaji -- 9: Factors and Sources of Information that influence a Student's University of Choice / André P. Calitz, Margaret D. M. Cullen, Carlien Jooste -- 10: Consumer behaviour and student motivation influence the choice of higher learning institutions in Nigeria / Genevieve Bosah -- 11: Minding the Gap: An assessment of the quality of course information available on the websites of African Universities / Emmanuel Mogaji, Amarachukwu Anyogu, Thomas Wayne -- 12: The importance of University Rankings for Students' University of Choice: A South African perspective / Margaret D. M. Cullen, André P. Calitz, Watiri Kanyutu -- 13: Experiences of doctoral student's vulnerability in South Africa / Nevensha Sing -- 14: Making a christian private University Appealing to Prospective Students: A Case of Covenant University / Stella Aririguzoh -- 15: Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy / Student University choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Correction to: Factors influencing student's choice of a federal university: a case study of a Nigerian Federal University / Samuel Adeyanju, Emmanuel Mogaji, Johnson A. Olusola, Muhammed A. Oyinlola. 

• "This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent." 

Ämnesord

Education, Higher  -- Africa -- Marketing. (LCSH)

Universities and colleges  -- Africa -- Marketing. (LCSH)

College students  -- Africa -- Attitudes. (LCSH)

Branding (Marketing)  -- Africa. (LCSH)

Branding (Marketing)  (fast)

College students.  (fast)

Universities and colleges  -- Marketing. (fast)

College students  -- Attitudes. (fast)

Education, Higher  -- Marketing. (fast)

Enseignement supérieur  -- Marketing -- Afrique. (ram)

Étudiants  -- Afrique. (ram)

Universités  -- Choix -- Afrique. (ram)

Stratégie de marque  -- Afrique. (ram)

Africa.  (fast)

Klassifikation

LB2342.82 (LCC)

378.101096 (DDC)

Epk (kssb/8 (machine generated))