Handbook on tourism destination branding / with an introduction by Simon Anholt.

• Acknowledgements -- Introductory essay: Why national image matters; by Simon Anholt -- Executive summary -- Introduction -- Branding explained -- Practical guide to branding strategy -- Bringing the brand to life -- Managing the brand -- Measuring brand impact -- Branding strategies in action -- Conclusions and recommendations -- Annexes -- Bibliography.

Ämnesord

Platsmarknadsföring  (sao)

Turism  (sao)

Varumärken  (sao)

Marknadsföring  (sao)

Place marketing.  (LCSH)

Geographical perception.  (LCSH)

Perception.  (LCSH)

Marketing.  (LCSH)

Tourists.  (LCSH)

Travel.  (LCSH)

Tourism.  (LCSH)

international.  (LCSH)

Advertising  -- Tourism. (LCSH)

Fremdenverkehrsgebiet.  (swd)

Image.  (swd)

Markenpolitik.  (swd)

Marketing.  (swd)

Profilierung.  (swd)

Place marketing  (LCSH)

Tourism  (LCSH)

Marketing  (LCSH)

Trademarks  (LCSH)

Titel

Countries.

Klassifikation

338.4791 (DDC)

QQ 960 (rvk)

Qm (kssb/8 (machine generated))