Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.

• pt. 1. Marketing Places, Media Campaign and Crisis Management -- 1. Introduction to place marketing and branding -- 2. Public images and media images of places -- 3. Image management and campaign -- 4. Consumer behavior -- 5. Crisis and communication management -- pt. 2. From Theory to Practice -- 6. Preliminary analysis: crisis, audience and place characteristics (CAP) -- 7. Source strategies -- 8. Message-focused strategies -- 9. Media strategies focused on the target audience -- 10. The multi-step model for altering place image.

• This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations. 

Ämnesord

Turism  (sao)

Marknadsföring  (sao)

Platsmarknadsföring  (sao)

Place marketing.  (LCSH)

Advertising media planning.  (LCSH)

Tourism  -- Marketing. (LCSH)

Advertising media planning.  (fast)

Place marketing.  (fast)

Tourism  -- Marketing. (fast)

Tourism  (LCSH)

Marketing  (LCSH)

Place marketing  (LCSH)

Klassifikation

G155.A1 (LCC)

338.47910688 (DDC)

Qm (kssb/8 (machine generated))