E-marketing : theory and application / Stephen Dann and Susan Dann.
-
Dann, Stephen, 1973- (författare)
-
Dann, Susan J. (författare)
- ISBN 9780230203969
- Publicerad: Houndmills, Basingstoke, Hampshire ; Palgrave Macmillan, 2011
- Engelska xxii, 474 p.
Innehållsförteckning
Sammanfattning
Ämnesord
Stäng
- Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions.
- "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
Ämnesord
- Marknadsföring via internet (sao)
- Telemarketing. (LCSH)
- Internet. (LCSH)
- Consumer behavior. (LCSH)
- Marketing theory (shbe)
- Marketing channels (shbe)
- INTERNET (shbe)
- Consumer behaviour (shbe)
- Telemarketing (shbe)
- Internet marketing (LCSH)
Indexterm och SAB-rubrik
- Electronic marketing
- Social media marketing
- Cybercommunities
- Mobile marketing
Klassifikation
- HF5415.1265 (LCC)
- 658.872 (DDC)
- Qbln (kssb/8 (machine generated))
Inställningar
Hjälp
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