Using Twitter to build communities : a primer for libraries, archives, and museums / Valerie Forrestal, Tinamarie Vella.
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Forrestal, Valerie, 1978- (författare)
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Vella, Tinamarie, 1981- (författare)
- ISBN 9781538106044
- Publicerad: Lanham : Rowman & Littlefield, [2018]
- Copyright: ©2018
- Engelska xiii, 103 pages
Innehållsförteckning
Sammanfattning
Ämnesord
Stäng
- Getting started -- Making connections -- Choosing software -- Curating content -- Automating your feed -- Push publishing -- Using analytics -- Appendix A: University of Central Florida libraries social media guide -- Appendix B: San Mateo County libraries social media procedures.
- "Using Twitter to Build Communities: A Primer for Libraries, Archives, and Museums is a quick-and-easy guide for libraries, archives, and museums looking to use Twitter as far more than a 'broadcasting' tool. It condenses years of research for launching or reviving your organization's Twitter presence into an impactful medium in your community"--
- This book looks at ways for libraries, archives, and museums to go far beyond using Twitter as a 'broadcasting" tool and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: creating a social media strategy/policy, choosing the right software, gaining followers, curating content, automating your feed, embedding your feed, using cross-platform strategies, [and] using analytics--from back cover
Ämnesord
- Twitter (sao)
- Bibliotek (sao)
- Marknadsföring (sao)
- Arkiv (sao)
- Museer (sao)
- Sociala nätverk online (sao)
- Biblioteks- och informationsvetenskap (sao)
- Nätverksmarknadsföring (sao)
- PR (sao)
- Marknadsföring via internet (sao)
- Internet marketing. (LCSH)
- Internet in public relations. (LCSH)
- Libraries -- Public relations. (LCSH)
- Libraries -- Marketing. (LCSH)
- Archives -- Public relations. (LCSH)
- Archives -- Marketing. (LCSH)
- Museums -- Public relations. (LCSH)
- Museums -- Marketing. (LCSH)
- Archives (LCSH)
- Museums (LCSH)
- Multilevel marketing (LCSH)
- Library science (LCSH)
- Information science (LCSH)
- Marketing (LCSH)
- Libraries (LCSH)
- Online social networks (LCSH)
- Internet marketing (LCSH)
Titel
- Twitter.
Klassifikation
- Z674.75.S63+ (LCC)
- 021.65028546 (DDC)
- Abg (kssb/8 (machine generated))
Inställningar
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