Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler.

• The new bio marketspace -- Transforming forces in the biosector -- Innovating with bionetworks -- Formulating biomarketing -- Building biobrands -- Sustaining global biobrands -- Renewing biobrands -- Balancing access and price -- Biopricing strategies --Linking online and offline strategies. 

Ämnesord

Biotechnology  -- Marketing. (LCSH)

Biotechnology  (MeSH)

Marketing  (MeSH)

Organizational Innovation  (MeSH)

International Cooperation  (MeSH)

Internet  (MeSH)

Bio-technology industry  -- innovation (shbe)

Bio-technology industry  -- marketing models (shbe)

Bio-technology industry  -- strategy formation (shbe)

Klassifikation

57 (UDK)

62 (UDK)

658.6 (UDK)

658.8 (UDK)

65.012.2 (UDK)

660.60688 (DDC)

Ued (kssb/8 (machine generated))