Coming out of the closet : exploring LGBT issues in strategic communication with theory and research / edited by Natalie T. J. Tindall and Richard D. Waters.

• Introduction -- Coming out of the closet to address challenges with lgbt research / Natalie Tindall -- Harassment in the workplace : violence, ambivalence, and derision -- Invisible in a visible profession : the social construction of workplace -- Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang -- One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy -- Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas -- Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo -- Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, & Kartik Pashupati -- Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson -- Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley -- Absolut vodka : defining, challenging or reinforcing gay identity? / Christopher Cha(vez & Katie R. Place -- Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee -- Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai -- Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole -- Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek -- From unspeakable to homosexual to gay to lgbt : the evolution of research on marketing's most controversial market segment / Laurie Phillips -- Conclusion -- Looking back, moving forward : new directions in LGBT research / Richard Waters.

• Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This text shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal stakeholders from the LGBT community. It highlights a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. 

Ämnesord

Sexuell läggning  (sao)

Utbildning  (sao)

Hbtqi-personer  (sao)

Undervisningsväsen  (sao)

Homosexuality and education.  (LCSH)

Sexual orientation  -- Study and teaching. (LCSH)

Sexual minorities  -- Study and teaching. (LCSH)

Bisexuality  -- Study and teaching. (LCSH)

Transsexualism  -- Study and teaching. (LCSH)

PR  -- genusaspekter -- forskning (sao)

Sexual orientation  (LCSH)

Education  (LCSH)

Education  (LCSH)

Indexterm och SAB-rubrik

Ohjh:d Homosexuella: teori, filosofi

Qbmp:d PR (public relations): teori, filosofi

Klassifikation

LC192.6 (LCC)

371.8266 (DDC)

Ohjh:d (kssb/8)

Qbmp:d (kssb/8)